Marketing: Necessary (But Not Evil)¶
| Date: | 2012-07-17 |
|---|---|
| Speaker: | VM Brasseur |
| Slides: | http://cdn.oreillystatic.com/en/assets/1/event/80/Marketing_%20Necessary%20_But%20Not%20Evil_%20Presentation%201.pdf |
The Gist¶
- Your project needs a marketing statement
- “Our market is ____.”
- You are certified by the community you serve
- Demographics (what people are) vs. psychographics (what people think)
- Doble via! (both ways) - no idea why I wrote that