===================================
Marketing: Necessary (But Not Evil)
===================================

:Date:
    2012-07-17

:Speaker:
    VM Brasseur

:Slides:
    http://cdn.oreillystatic.com/en/assets/1/event/80/Marketing_%20Necessary%20_But%20Not%20Evil_%20Presentation%201.pdf

The Gist
========

+ Your project needs a marketing statement
+ "Our market is ____."
+ You are certified by the community you serve
+ Demographics (what people are) vs. psychographics (what people think)
+ Doble via! (both ways) - no idea why I wrote that